Internal email communication is a powerful tool that can be used to keep employees informed, engaged, and connected. But how do you ensure that your emails are effective?

Here are a few best practices for internal email communication:

Email frequency: Striking the right chord.

• Don’t over or under-communicate. The ideal email frequency will vary depending on your company’s size, industry, and culture. But as a general rule, aim to send no more than one or two emails per day.
• Establish a consistent email cadence. Employees appreciate knowing when to expect your emails, so try to send them at the same time each day or week.

Improving open rates: Get ready to impress.

• Captivating subject lines. Your subject line is the first thing employees will see, so make sure it’s interesting and attention-grabbing. Use strong verbs, numbers, and keywords that will resonate with your audience. Consider keeping subject lines under 42 characters for optimal mobile viewing.
• Identify the best time and day to send. Not all employees are created equal. Some people are more likely to open emails in the morning, while others prefer to check their inbox in the evening. Do some research to find out when your employees are most likely to be online and send your emails accordingly. Consider industry-specific insights and time zones to maximise open rates.
• Segment your email lists. Not all employees need to receive the same information. Segment your email lists based on department, location, or company hierarchy to ensure that everyone gets the content that’s most relevant to them. Personalisation increases engagement.

Improving click rates: Unleash the power of engagement.

• Design beautiful layouts. A visually appealing email is more likely to be clicked on. Use high-quality images and videos and keep your layouts clean and easy to scan. Engaging email designs reflect your brand personality and company culture, providing a positive user experience. Clean, mobile-friendly layouts that highlight essential elements of your content, encouraging clicks and future engagement.
• Include engaging content and elements. What kind of content will your employees find interesting? Share news articles, blog posts, product updates, or even employee spotlights. And don’t forget to include social media sharing buttons so that employees can easily share your content with their networks.
• Encourage a two-way conversation. Don’t just send out emails and expect employees to read them. Encourage them to respond by asking questions, soliciting feedback, or simply inviting them to comment.

Other best practices: Elevate your email game.

• Mobile-friendly communication. More and more people are checking their email on their phones. Make sure your emails are optimised for mobile devices so that employees can easily read and interact with them on the go.
• Team collaboration. Email can be a great tool for team collaboration. Share email templates and real-time collaboration tools so that team members can work together on projects and share information quickly and easily.
• Custom branding. Your email should reflect your company’s unique brand identity. Use custom branding features to ensure your emails look professional and consistent, no matter who’s sending them.

So, there you have it! These are just a few of the best practices that you can follow to improve your internal email communication. By following these tips, you can ensure that your emails are effective, engaging, and informative.